A CRM — and everything the CRM assumed you already had
Customer records, quotes, payments, scheduling, events, messaging, member portals, documents, delivery and reporting. One platform. Your data, your Stripe, your repository — and no per-seat tax for growing.
What it replaces
Most growing businesses end up paying for six to ten tools that each hold a piece of the same customer. Every integration between them is a place data goes stale. Here they are one system, because they were built as one.
| Instead of paying for | You already have |
|---|---|
| CRM subscription | Contacts, leads, pipeline stages you name yourself, activity history, and follow-up that runs on triggers. See how → |
| Booking / scheduling tool | Zero-login booking with deposits, waitlists, calendar sync, room and equipment booking, and a team roster. See how → |
| Email + SMS marketing platform | Your own sending domain and number, campaigns, reminders, and every message logged on the customer. See how → |
| Form and survey builder | Forms, surveys and scored quizzes with branching — shared by public link, embedded, or sent to named recipients. See how → |
| Quoting and invoicing software | Quotes priced from your own rules, converting to invoices and payments in your own Stripe, on real books. See how → |
| Project / task tracker | Delivery plans with dependencies, a board, reusable blueprints — and a portal where the customer watches progress. See how → |
| Events and ticketing platform | Public event pages, registration, capacity and waitlists, door check-in, and giveaway draws. See how → |
| Member / community portal | A branded logged-in home for customers with orders, events, courses, passes and a wallet. See how → |
| Analytics and attribution add-ons | Which campaign produced paying customers, measured against money actually collected. See how → |
| Website builder subscription | A real website you own in your own repository — or bring one you generated with AI. See how → |
Where it differs from a subscription
Your data, in your business
Customer records, documents and books belong to your organization and export on demand. Nothing is held hostage to keep you subscribed.
Your Stripe, your money
Payments settle directly into your own account. We are never in the flow of funds, never take a slice of your revenue, and never hold a payout.
Your website, your repository
The front end is MIT-licensed code in your repository — customize it beyond recognition and still receive upstream improvements. Most platforms rent you a page builder; this hands you the source.
The operator side is not an upsell
The dashboard your team works in every day ships with the site. Most projects budget for the public website and discover the business software six weeks later.
Built to be read by AI
Capabilities, endpoints and guides are published in machine-readable form, so your own assistant can learn the platform and build against it without a support ticket.
It keeps arriving
New capability lands as upstream releases you merge when you choose — not as a migration project or a new SKU.
Common questions
Is this a real alternative to a CRM platform like Salesforce or HubSpot?
Yes, with a different shape. You get the customer records, pipeline, marketing and reporting a CRM gives you — plus the things a CRM assumes you bought elsewhere: your public website, online booking, payments through your own Stripe, events and ticketing, a member portal, document storage and delivery management. It is one platform rather than a CRM at the centre of five integrations.
What does it cost per user?
Nothing. Seats are free, and adding a team member never changes what you pay — so you can give a login to the part-time person, the bookkeeper, or the crew member who only needs to see their own schedule. You pay for what actually costs money to run: storage, AI usage, and heavy processing. Credit is bought up front rather than invoiced, so there is no bill chasing you and no surprise at month end. The website template is MIT-licensed and free, and payments go through your own Stripe account, so we never take a percentage of your revenue.
Can I keep my data if I leave?
Yes. Your customer data belongs to your organization and exports to CSV across the major lists, with your books export-ready for an accountant. The website itself is code in your own repository under an MIT licence.
Is this suitable for a serious business or is it a starter tool?
It runs live businesses today: bookings with deposits, real double-entry books behind every payment, permissioned team access, multi-organization support for agencies, and consent-aware marketing. Businesses grow into it rather than out of it.
Not a hobby project
The things businesses actually get burned by are the ones we treat as non-negotiable: real double-entry books behind every payment, permissioned access so the wrong person cannot see the wrong customer, consent handled properly in marketing, bookings that cannot be double-sold, and separation between organizations so an agency can run many brands without leakage. Live businesses run on it today — including this website.