Attribution and tracking
Which ad produced a paying customer — not which ad says it did
Every attribution tool reports conversions it believes happened. This one reports money that actually arrived.
If you buy ads on more than one platform, you have noticed that their reported sales add up to more sales than you made. Every platform grades its own homework, each claims the customer it touched, and none of them can see what you actually collected. So you end up with three confident answers and no way to choose.
The way out is not a cleverer model. It is measuring against the one record that cannot flatter anybody — the money you actually banked. Because the ads, the leads, the jobs and the payments are all in the same system here, a campaign is credited with the revenue it genuinely produced. Not modelled. Not estimated. Collected.
That is also the honest reason this can be included rather than sold separately: a standalone attribution product has to spend enormous effort re-importing your sales data to guess at what a system like this already knows.
What you get
Your own tracking tag
A snippet you paste on your site that records visits as your own first-party data. Visitors are followed into becoming leads and customers on your property, not rented from a third party that may stop reporting what you need.
Connected ad accounts
Link the platforms you actually buy on so spend arrives beside results instead of living in a separate tab you check on Mondays.
Return on spend, by channel and campaign
One board answering the question you actually have: for every pound or dollar into this channel, what came back? Over whatever window you choose.
The journey behind one customer
Pick any lead and see the whole story — how they first arrived, what they touched, what was sent to them, and what they eventually bought. This is the view that settles arguments about whether a channel "works".
Campaign results against real money
Every campaign you send is credited with the revenue it actually produced, measured against what was collected rather than what was estimated.
Call tracking numbers
Provision numbers, assign them to campaigns, and release them when a campaign ends — so the phone, usually the biggest blind spot for a service business, is part of the same picture.
Where a dedicated tool still wins
If you are spending heavily across many platforms and your business runs on multi-touch models, incrementality testing and media-mix analysis, a specialist attribution product does more than this does, and you should buy it. The same is true if your sales happen somewhere else entirely — this is strongest precisely because the money lands in the same system, and that advantage disappears when it does not.
Where this wins is the far more common case: a business spending real money on ads that wants a trustworthy answer to “is this working?” without adding another subscription, another integration, and another set of numbers that disagrees with the first two.
Common questions
Is there an alternative to paying separately for ad attribution software?
Yes. Attribution is included rather than a separate subscription: a first-party tracking tag for your own site, connected ad accounts, a return-on-spend board by channel and campaign, journey reconstruction for any individual customer, call tracking numbers, and campaign results credited against revenue actually collected.
How is this different from the attribution reporting in an ad platform?
An ad platform reports the conversions it believes it caused, and each platform grades its own homework — which is why their numbers add up to more sales than you made. Here, attribution is credited against the same financial record your accountant would use, so a campaign gets credit for money that was genuinely collected.
Does it track phone calls as well as web conversions?
Yes. Tracking numbers can be provisioned, assigned to a campaign, and released when it ends, so calls are attributed alongside web activity. For most service businesses the phone is the largest untracked channel.
It only works because the rest is here
Attribution against real revenue needs the leads, the jobs and the payments to be in one place. That is the argument for the whole platform in miniature — every capability is worth more because it is standing next to the others.